Music Video Research Analysis of Student Videos, digipaks and adverts

The use of props had a massive effect on the music video because it created a mood that matched the song. What else worked well was the the production and the people in the music video because they were able to use props to create different scenes which in my opinion was a great affect. the timing and the way the group of people go into each scene was impressive and the way they did made the narrative of the music video fascinating. the video is very creative which barely any special effects was needed and props was used to create the setting. the clothing fitted the setting which the singer because it was a nice flowery dress and setting started outside in a garden. the other people who are moving the props to create the setting are all dressed in black. This is done so the audience know the role of the other members of the cast. location is used with props and a little bit of editing and different effects such as the background lighting. the camera angles have been used in a correct manner which there is a variety of them. The narrative element works with the performance of the artist because the song is about someone in a relationship who has been let down by the other partner and this was brilliantly acted out as text was used, body language  and the positioning of characters explained what the narrative is about.







The use of camera angles worked well in this video because there was a variety of camera angles used which made the music video more appealing. the layout of the video was also interesting because a lot of the action such was split into one scene. this was creative and interesting because two thing were happening the same time making it enjoyable to watch. Although having three screens where the actors were dancing was creative i think that they overused this effect which made this music video a bit predictable. the clothing used was excellent because there were many different outfits used on the main singer during the video to show different scenes. the choreography was good for the dance routines which made the video a lot more interesting than others. the location was set in a dance studio but what made the location interesting was that the lighting was changed which created different moods of the characters. the narrative was clearly shown as both women were at war with each other by saying why there better than each other. This was shown by using body language and facial expressions.









What worked well with this music video was the way they made the main singers presented in close ups and the way the camera was zoomed in on them which makes the audience focus on the singers but what made this video less appealing was that there was not enough camera movement and also the fact that the narrative wasn't clearly shown because there wasn't enough movement from the actors which made this video quite dull. the clothes were alright because they were wearing dark colours which the tone of lighting was lowered. the location was set in a lit up area which at the start of the video shown people from different ethnicity's. The editing techniques used were not that great because was wasn't a variety of camera angles and editing used.








Learning comment: from the three videos that i have analysed the best video was 'Do My Thing' which was a pop song and the song was upbeat which made the music video appealing. From the video i would have used editing techniques as different scenes or time periods in the narrative was shown in a matter of seconds which grabbed my attention. From the video i have learnt that the use of camera angles is important because the way of using them can present characters in different ways and not using enough camera angles can make a music video boring and plain.