Advanced Editing Techniques

Learning comment: from this task i have learnt different editing techniques that could influence our music video. i have also learnt that different eating techniques can make a simple video of a persons movement into something quite fascinating to watch.

Digipak Advertisement Analysis

Analysis of digipak adverts from Lewjam123

Learning comment: from this task I have learned a variety of codes and conventions that make a digipak advertisement successful. I have also learnt that the use of typography and fonts can make an advertisement appealing to an audience.

list of conventions for digipak advertisement:

- Artist logo

- Artist/band name

- Mention of singles from album

- Possibly links to social media/website depending on genre/artist0-Brand identity 

- Release dates

- Record label information

30 Cut Chorus

Learning comment:From creating this short music video I have learnt that camera angles are vital in a music video as the video would be boring and plain. I have also learnt that a narrative is crucial as the audience need to be intrigued and engaged in the video. I believe me and my group were asked to do this task so we can practise making a music video and then reflect on it. We had to do this task so can reflect on the key areas for improvement and what can make a music video appealing to an audience and how to structure a music video. The use of camera angles made the music video interesting and the use of editing for the video because the use of Match on Action created an effect that made me want to watch more of the music video. I would of liked to use more props for the character because we as a group wanted water, books and a white board pen which were not available at the time which made the video slightly different to the storyboard

Storyboard

Storyboard

Learning comment: from this task I have been able to plan a short music video by creating storyboard.