Music video research analysis of Digipaks

A Digipak is a type of packaging used for CD covers or known as special editions for CD albums. The internal of the pack is made of card or paper and the external is plastic that covers the CD. A Digipak is made in a book style which it can hold CD or DVD attached to the inside. They can also include posters of the band or the singer in the Digipak also, it would include a track listings. The Digipak can be presented in a number of ways: a Digipak can be presented as 4 or 6 plate. or in terms of the layout, the CD can be in the middle and the side or if there is more than one CD, they can be next to each other or on either end. A Digipak is a way of sharing and sharing the music and the star persona.




I believe the age demographic for Digipaks are mostly adults because children and teenagers download their music because it is easier to access song on an Ipod or a smartphone. It is also cheaper to download music because you can do it illegally where website can provide a variety of songs that you can stream music to electronic devices for free. Digipaks are more expensive mainly because of the packaging and how it is presented. There are many advantages of owning a Digipak as it contains a lyrics page so the buyer can sing along to the songs and it also suggests that artist cares about the listener enjoying the lyrics. A Digipak is made for any genre type as it is a way of promoting the band or artist.










Learning comment: From this task i have learnt that Digipaks have had a massive impact for promoting bands and artists as it is a much better looking presentation than a CD cover.

What must be included in a Digipak:

- The Digipak must have a consistent 'house style', this may include colour, fonts and imagery
-The style should also clearly reflect the genre from which that artist belongs to and it should be made in high quality
-The exterior should clearly show the name of the artist and the ablbum.
-The Digipak should normally have images of the artist themselves as this makes it easily recognisable for promotion
-There should be a track list that lists all the songs on the album plus any added extras and this would usually be found on the back of the Digipak